Lil B, Main Attrakionz, and A$AP Rocky undoubtedly begat the latest Internet rap curio: Sweden’s Yung Lean. Their rise precipitated acts such as Oakland’s Main Attrakionz, labeled “cloud rap” for their celestial beats, and A$AP Rocky, who merged slowed and sometimes menacing southern rap with the electronic while residing in Harlem. Though the lyrical tropes are markedly splintered, the production has essentially followed a common sonic roadmap, arriving at the ever-shrinking interstice between electronic music and hip hop.īay Area rapper Lil B and producers such as Clams Casino essentially laid the foundation for the electronic-meets-rap sound on the Internet, the ethereal yet banging production of the latter combatting the abrasive and often half-baked bars of the former (see “ I’m God”). Rappers still considered leftfield are generally elevated above the digital fray for YouTube-video-length analysis, ironic (and probably fleeting) fascination, and/or sincere adoration by a cultish fan base. Those who regularly check music blogs and scroll Tumblr have seen the strange cranked to “based” and beyond. Post-internet rap is increasingly enigmatic.
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